Making LinkedIn Work Harder for You | Building a Strong Professional Presence.

16/04/2026 - From 19h30 to 21h30 - Members Only
Registration mandatory

LinkedIn has become one of the most powerful tools for visibility, credibility and career growth, yet most people only use a fraction of its potential. This workshop is designed to help you transform your profile into a clear, compelling and searchable representation of who you are and where you’re going.

During this hands-on session, you’ll learn how to set a clear goal for your profile, define your area of expertise, and highlight what sets you apart, whether you're an early-career professional, transitioning into a new field, or already established. We’ll explore how to write an effective headline, structure a strong About section, and use visuals and keywords to improve discoverability.

You’ll also discover practical strategies for presenting limited work experience with confidence, showcasing the skills you’ve gained, and using internships, traineeships or cross-disciplinary training to your advantage. We will break down how the Skills section actually works, why it is often the most overlooked part of a profile, and how endorsements can help boost your ranking in search results.

A segment of the workshop will be dedicated to using AI wisely on LinkedIn - not to replace your voice, but to support it. You’ll learn how to keep your content authentic, avoid common AI pitfalls, and use your real tone to build trust and engagement.

Finally, we’ll look at how to start posting on LinkedIn: simple, value-driven content ideas, how to share professional milestones without feeling self-promotional, and ways to activate your network through endorsements, comments and recommendations.

You’ll leave with a clearer sense of your professional identity, practical tools you can implement immediately, and a profile that truly reflects your potential.

About our speaker
Kseniya Natorina - Marketing and Business Development Lead

Drawing on over 12 years of experience in business development within international (primarily American) law firms, Kseniya will share tried-and-tested strategies for engaging clients, nurturing relationships, and mastering techniques to win and retain business.

You can get in touch with Kseniya on LinkedIn.

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